Project Overview

Client Brand: WILISHARK
Supplier: Huining
Product: Air Fryer
Cooperation Model: OEM / Customized Manufacturing
Target Market: Russia

Client Background

WILISHARK is a consumer appliance brand focused on the Russian market, selling through major local e-commerce platforms (Ozon, Wildberries, Yandex Market) and regional offline channels. Driven by rapid growth in small home appliances—especially air fryers with over 200% year-on-year sales growth—WILISHARK aims to deliver practical, health-oriented kitchen products with localized design and reliable mass production to support long-term expansion in Russia.

Key Challenges

• The product design and functionality needed to align with target market preferences.

• Consistent quality was essential to reduce after-sales risks in overseas markets.

• The air fryer had to meet applicable safety and compliance standards for export.

• The supplier needed to demonstrate reliable production capacity and delivery stability.

These factors were central to both product success and future product line expansion.

Solution & Collaboration Approach

Huining approached the project with a B2B-oriented manufacturing mindset, focusing on both product execution and long-term cooperation.

Product Configuration

• Defined air fryer specifications based on mainstream market demand.

• Optimized structural design and control interface to match the brand’s positioning.

• Paid close attention to finishing details to improve overall user perception.

Manufacturing & Quality Control

• Implemented standardized production processes to ensure batch consistency.

• Applied focused quality control on key components to enhance product reliability.

• Maintained strict inspection procedures throughout mass production.

Project Collaboration

• Supported the client through sampling, testing, and pre-production validation.

• Ensured smooth communication at each stage of the project.

• Reserved flexibility for future model upgrades and product extensions.

Project Execution

The project progressed through a structured implementation process:

1. Sample development and performance validation.

2. Design refinements based on market and technical feedback.

3. Mass production completed according to the confirmed delivery schedule.

Throughout the process, priority was placed on risk control, production stability, and on-time delivery.

Results & Market Feedback

After launch, the air fryer demonstrated:

• Stable performance and reliable operation in real-market use.

• Positive feedback from distribution channels on product appearance and usability.

• Consistent quality across production batches, reducing after-sales pressure.

The project successfully established a solid supply foundation for WILISHARK’s air fryer product line.

If you are a B2B small appliance brand targeting overseas markets, and you are seeking an air fryer manufacturing partner with both customization capability and stable mass production, this project demonstrates a practical and scalable cooperation model between brand and manufacturer.